Neither of these restaurants achieved longevity, though, not even in a part of the US that has famously accommodated each new phase of meatless eating over the past few decades. Instead, against all probability, culturally and climatically, the raw vegan movement had its most successful restaurant in New York City. Celebrities, omnivorous and otherwise, were spotted there. It hosted publishing parties covered by Gawker. It opened in 2004 and closed in 2015. Its name was Pure Food and Wine.